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CellBazaar, an innovative market-access service from Grameenphone has won the 3GSMA Global Mobile Award 2008, in the category of 'best use of mobile for social and economic development,' says a statement of Grameenphone.

The 3GSMA Global Mobile Awards - the 'Oscars' of an industry that serves a third of the world's population - represents a stage for all players in the mobile world to attract the attention of their peers and the global media.

The award was announced at a gala award dinner Tuesday night on the sidelines of the Mobile World Congress currently being held in the Spanish city of Barcelona. Grameenphone CellBazaar is a 'great initiative - full marks for self-sustainability.

This grassroots level initiative is not only for operators to make money but for rural folks to sell and trade their goods and increased price transparency and help for the illiterate is also available.

It has clear environmental benefits through reduced travel,' the Award Judges said in their citation. 'CellBazaar is a great example of Grameenphone's continued leadership in simple, smart and customer relevant innovation,' noted Anders Jensen, chief executive officer of Grameenphone.

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