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BCB disappointed with with the offers for SA series PDF Print E-mail
Tuesday, 29 January 2008

Staff Correspondent

The Bangladesh Cricket Board has asked the bidders for the sponsorship rights of the upcoming home series against South Africa to come up with renewed offers today after it failed to get a desired price, officials said on Sunday.

Two companies – AB Bank and Axiom Technologies – had participated in the tender, which was scheduled to be finalised on Sunday, but BCB officials said none of them met their expectation. The asking price for the three sponsorship packages that included the title sponsorship, parameter board, mid-wall, bowling ends, boundary ropes and pitch mats was Tk 2 crore.

Of the bidders, AB Bank vied only for package one that deals with the title sponsorship and offered Tk 50 lakh against the floor price of Tk 1.20 crore. Axiom Technologies submitted tenders for all three packages and offered a total of Tk 1.12 crore – Tk 88 lakh less than the floor price. ‘Frankly speaking, we are a bit disappointed with the offers. It should have been much higher,’ said Mirza Salman Ispahani, the chairman of commercial committee of the BCB.

The BCB officials attributed the non-participation of the mobile phone companies for the low bids for a game, so popular otherwise in a market of over 140 million people. ‘Mobile phone companies have been the major sponsors of our all home series since 2006. But this time none of them participated in the bidding. Some of them have talked with us, saw the tender documents, but did not submit bids in the end,’ said Salman.

‘We have accepted the reality and asked the bidders to come up with a fresh offer so that it can get close to our expectation. Let’s hope for the best,’ he said. Rizwan bin Faruque, the managing director of marketing company Axiom Technologies, the sole bidder in all three packages, said that he now needs to talk with prospective clients before increasing the offer. ‘We had offered the price based on opinion of our clients. Now we need to talk them again before increasing our price. Hopefully, we will do it (Sunday),’ he said.

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