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Tata launches cheapest car PDF Print E-mail
Friday, 11 January 2008

Agence France-Presse . New Delhi

India's Tata Group unveiled Thursday a 2,500-dollar car billed as the world's cheapest amid predictions India's Tata launches cheapest car the no-frills compact could revolutionise how the nation of 1.1 billion people travels.

The launch of the Tata Nano was a landmark in the history of transportation, like the first powered flight by the Wright brothers or the first lunar landing, said 70-year tycoon Ratan Tata, head of the giant conglomerate.

Tata, likened by India's media to US automobile pioneer Henry Ford, also dismissed fears the Nano—so-called to appear both high-tech and small—would herald more congestion and pollution.

He said he wanted to make 'a safe, affordable and all-weather transport — a people's car, designed to meet all safety standards and emissions laws and accessible to all.'

The four-door, five-seater car is due to hit the roads later this year costing just 100,000 rupees (US$2500), excluding tax, after Tata Group cut costs back to the bone.

The sparsely appointed Nano targets increasingly affluent Indians trading up from a motorcycle to a car amid an economic boom.

The theme from Stanley Kubrick's 1968 film, '2001: A Space Odyssey,' played as Tata unveiled the Nano to loud applause at the annual Delhi car show. He said it was 'a car that most people said could not be manufactured at that price' but that his firm had stuck to its 100,000-rupee target price, adding VAT would be extra.

The Nano has a small, rear-mounted 33bhp, 624cc engine but no air conditioning, electric windows or power steering in the basic model, although two deluxe versions will be available.

Tata argued the new car would be better and safer than most motorcycles on India's roads.

'Let me assure you and also assure our critics the car we have designed will meet all the current safety requirements ... and will have a lower pollution level than even a two-wheeler being manufactured in India today,' Tata said.

Courier driver Daniel Abraham said the car appealed to him as a transport option for his family.

'If I can get a loan from my boss, I might buy the car so my family and I could travel. I can't take my mother on my motorcycle any more — she's too old,' he said.

Comments Add New
Abhimanyu Singh Rathore  - details |2009-10-19 13:55:16
I want to know more about the can & would like to go for it.
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